Every day the floral industry sees the positive reactions of people as they are exposed to flowers. SAF’s groundbreaking research studies — in partnership with major universities and researchers in human emotion — scientifically prove that flowers have a positive...
We all know Petal It Forward as the Society of American Florist’s annual feel-good initiative that spreads the power of flowers. But, more than that, Petal It Forward can help increase your visibility in your community through local media coverage. To capitalize on...
Science proves that flowers make people happy. Hopefully your business is planning on spreading some cheer this fall with the Society of American Florist’s annual feel-good initiative, Petal It Forward. To help your business be as strategic as possible with your...
The mission of SAF’s Petal It Forwards is to spread the word about the power of flowers by having floral industry members give two bouquets to a surprised recipient — one to keep and one to give away. In a recent article about how Petal It Forward’s mission is...
This year’s Petal It Forward will certainly look and feel different than past years but there are still ways to make your recipients feel safe. The Society of American Florists is providing templates, including outdoor signage, so you can encourage physical distancing...
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.
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