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Host a Safe Petal it Forward in Your Community
Many floral industry members have been wondering if the Society of American Florists’ popular Petal It Forward initiative will still take place this year, and how it will look with physical distancing guidelines around the country. SAF has recognized that the...
Raise Awareness Now for Grandparents Day
Grandparents Day, a day focused on honoring grandparents around the country, is September 13 this year. This day is an opportunity for your customers to show their appreciation and love to their grandparents, especially when many extended families are still separated...
PFCI to Honor Six New Members in 2021
The Society of American Florists will honor six professionals with induction into Professional Floral Communicators – International (PFCI) during SAF’s Annual Convention in 2021. SAF has made the decision to cancel SAF Phoenix 2020, where recipients would have...
Connect with Flowers This Fall
According to the National Center for Education Statistics, 56.4 million students are projected to attend elementary, middle, and high schools across the United States this fall either in person, online, or some combination of the two. Going back to school will look...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.