Four floral industry members with varied and distinguished experience are set to be inducted into the American Academy of Floriculture (AAF). The honorees have earned the prestigious rank by committing their time and energy to both the floral industry and their local...
At the end of July, the Society of American Florists’ Reinvention Summit gave industry professionals insight into the tremendous challenges the industry has been facing in 2020. In addition, the Reinvention Summit was filled with tips on how to shift businesses to...
The Society of American Florists has created new social media shareables to promote flower buying for the rest of the summer. Since social distancing practices are still in play across the country, make sure your customers know the importance of sending flowers to...
If you’re not yet registered for the Society of American Florists’ all-virtual Reinvention Summit taking place next week, from July 27-31, don’t worry. There’s still time to register! You won’t want to miss out on these informative and interactive sessions. SAF has a...
By now you’ve heard all about the Society of American Florists’ first ever all-virtual Reinvention Summit taking place July 27-31. SAF recently unveiled even more details for this five-day event; attendees can opt to register for a select few days or for the full...
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.
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