International Women’s Day is March 8 and this year the theme is #EmbraceEquity, focusing on raising awareness about discrimination and taking action to push for gender equity. The Society of American Florists has several resources to help remind your customers to use...
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature spotlights SAF members sharing inspirational stories, professional insights, and the opportunity to form new industry...
With Valentine’s Day in the rearview mirror, it’s the perfect time to meet with your team to document what went right and what you learned. In this webinar on the Society of American Florists’ Floral Education Hub, floral finance expert, Derrick Myers, CPA, CFP, PFCI,...
Congratulations! You made it through another Valentine’s Day! Need a mental health break? The Society of American Florists has you covered with a series of mental health webinars led by motivational coach, author, and floral industry veteran, Barry Gottlieb. The...
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature spotlights SAF members sharing inspirational stories, professional insights, and the opportunity to form new industry...
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.
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