The winter holidays are quickly approaching, and the Society of American Florists has a social media calendar — including graphics and caption suggestions — to help streamline your marketing and boost holiday sales. SAF’s social media content calendar includes...
Businesses can’t function effectively — let alone, adapt, compete and succeed — with struggling workers. In October, the Society of American Florists held a three-part webinar series in which Barry Gottlieb — a motivational coach, author, and floral industry veteran —...
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature will spotlight SAF members sharing inspirational stories, professional insights, and the opportunity to form new...
Saturday, Nov. 26, is Small Business Saturday — a day for consumers to celebrate and support small businesses and all they do for their communities. Last year, according to the National Retail Federation, 58.1 million people planned to shop on Small Business Saturday....
Is your business among the 578 floral businesses that participated in the Society of American Florists’ goodwill initiative, Petal It Forward, today? Though Petal It Forward is over, the good vibes generated during the event can still have an impact with some...
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.
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