The Kentucky Derby — also known as “the most exciting two minutes in sports” (or, as we prefer to call it, “the Run for the Roses”) — gets an estimated 16 million viewers each year. Some of them, surely, care less about the actual horse race than the rituals that...
Headed to the International Floriculture Expo (IFE)? Members of the Society of American Florists receive a special discount off IFE registration and can connect with three SAF team members while there. IFE takes place June 13-15, 2017, in Chicago. SAF members receive...
Kevin Keser has a message for florists who write off Administrative Professionals Week as a non-event: Don’t give up — there are plenty of sales to be won, but you have to start the momentum early in the week. At Keser’s Flowers in Glastonbury, Connecticut, Keser and...
Floral Management Magazine will be featuring a new Rose Guide in the June 2017 issue. This new advertising opportunity will give Rose growers and suppliers excellent visibility to new clients. Here is a sample of how the Rose Guide will layout.
Small business owners in Sellinsgrove, Pennsylvania, have stumbled upon something locals simply can’t resist: chocolate. About 30 businesses banded together for the city’s second annual “Chocolate Stroll” Saturday, April 1. The concept is simple and low cost, explains...
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