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Snow Storm, College Hoops Provide Promotional Fodder for NYC Florist
Consider Nic Faitos king of the spontaneous promotion. When Winter Storm Stella pounded New York City with seven inches of snow on March 14, the owner of Starbright Floral Design immediately sensed an opportunity to score some impulse sales. He emailed the shop’s...
Address the “In Lieu of Flowers” Phrase
When submitting death notices, some funeral directors regard “in lieu of flowers” as a convenient, polite way to reference memorial contributions. Others might use it because they consider handling and transporting flowers a hassle. They need to hear...
Connect to the Industry’s Insurance Experts
Since 1887, Hortica has uniquely focused on the floral industry and has a vested interest in the success of both the industry and your business. In addition to offering standard property, liability and auto coverages, Hortica provides customized protection for loss...
Martha Stewart Highlights ‘American Grown’ Dinners
One of the country’s most famous hosts has given her seal of approval to a series of dinners that celebrate flowers grown in the U.S. “The American Grown Field to Vase Dinner Tour is setting a new standard for garden parties,” according to a recent story posted to...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.