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With Millennials, Experiences Trump Objects
To attract millennials, a demographic that commands an estimated $1.3 trillion in consumer spending, try marketing experiences. According to a recent study by Eventbrite, 78 percent of millennials said they would rather spend their money on vacations, athletic...
Local Florists Turn ‘Petal It Forward’ into Love Fest … and Marketing Gold
When Karen Flanders put out a call for volunteers to help support her Petal It Forward event, she wasn’t exactly sure what she — or her volunteers — were signing up for. The owner of Lady Slipper Creations in Chester, New Hampshire, planned to give out about 600 roses...
With New Partnerships, SAF Brings Value-Packed Events to More Cities
Several shops chose to send multiple employees to SAF’s 1-Day Profit Blast in Seattle, so they could collaborate on how to use the information gleaned from the event. A new partnership between SAF and some if its wholesaler members is making high quality education...
Industry Champion to Head University of Idaho’s Ag College
A top researcher and a “founding father” of SAF’s annual Pest & Production Management Conference has been named dean of the University of Idaho’s College of Agricultural and Life Sciences. Michael Parrella, Ph.D, will take over as dean on Feb. 1. Parrella comes to...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.