Halloween is prime time to capture the attention of millennial customers. According to the National Retail Federation, 70 percent of people aged 18-34 say they’ll be dressed in costume (along with a four-footed friend, says one out of five). Nearly half plan to throw...
SAF membership is good for your health — literally! SAF has partnered with Hortica Insurance and Employee Benefits, to get members, their families and their employees the best deal possible on prescription drugs with a no-cost prescription discount card. The card is...
If you’ve visited safnow.org in the past five days — and we hope you have — you’ve probably noticed a new look. On Friday, SAF unveiled the “soft launch” of its new site, which is mobile responsive more user-friendly. “The percentage of visitors using mobile devices...
A spray rose once again stole the show at SAF’s annual Outstanding Varieties Competition, winning the Best in Show: ‘Brilliant Stars Green Pink’ Spray Rose from Connectaflor. It’s the fourth consecutive year a spray rose has snagged the top title. The...
You’ve been meeting with a potential corporate client for half an hour when you see it — that glazed look, that checking of the smartphone. You’re losing the sale. How do you recapture it, and how do you learn to recognize less obvious signs that your customer is...
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