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Florists Score Press with ‘Petal it Forward’
How much would you spend to score nearly six minutes on a top-rated local radio show — bantering with the hosts, promoting flowers and plugging your business? In Utica, New York, Bill Waszkiewicz of Chester’s Flower Shop and Greenhouses did just that earlier this...
Butera the Florist Named Floral Management’s 2015 Marketer of the Year
A comprehensive brand overhaul that included relocation, a new website, reduced inventory, two non-traditional locations and chasing after brides outside the city limits earned Carolyn and Vince Butera, AAF, AIFD, PFCI, of Butera the Florist in York, Pennsylvania, the...
High Profile Pair Team Up to Create New Perfume Rose
The old saying about a rose by any other name smelling just as sweet may get some tweaking soon, if a “fragrance legend” and “horticulture pioneer” have their say. Over the weekend, The New York Times Style Magazine profiled efforts to reinvent the perfume rose by...
Murder Mystery Entertains, Puts Fans in Halloween Spirit
Canale’s wife, Suzie, who’s penned several children’s books including, “The Land of Chocolate Cosmos” and “The Popcorn Hydrangea of Poppingtom,” has imagined something decidedly more adult in “A Flower to Die By.”...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.