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Petal It Forward ‘Inspires Everyone’ to Pay it Forward
The 10th annual Petal It Forward event saw record-breaking participation, with 706 floral businesses across 49 states, Washington, D.C., and in Ecuador, Colombia, the United Kingdom, and India registered for the event. Hundreds of floral businesses across the world... How the Pandemic Drove Change in the Floral Industry
For all the challenges that have come from the pandemic, it has also helped drive positive change in the floral industry, proving that adaptable businesses can thrive even in uncertain times. In the latest issue of Floral Management, editor in chief Amanda Jedlinksy... SAF’s Idea Exchange Troubleshoots Supply Chain Troubles
Plan and order well in advance. Communicate throughout the supply chain. Update online inventory. Work with what you have. That was the advice from florists, wholesalers, importers and other industry experts who gathered Tuesday for a virtual discussion hosted by the... Forecast Your Valentine’s Day Sales to Predict Staffing Needs
Valentine’s Day falls on a Monday this year, a slower sales day for what is typically one of the busiest holiday weeks for florists. With two years of pandemic sales in the rearview mirror, how can you best prepare to staff your shop for the coming deluge?...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.