Easter and Passover sales were a mixed bag this year. About a third of retailer members responding to the Society of American Florists’ post-holiday...
Generating traditional and social media coverage on the benefits of flowers is the goal of Petal It Forward, and the Society of American Florists...
For the fourth year in a row, the Society of American Florists is leading the industry in a nationwide feel-good promotional effort that shows...
In just the first week of paid promotions by the Society of American Florists, a video designed to get teen girls excited about prom flowers has...
As community members grieve the loss of 15 people —mostly young players — associated with a Canadian hockey team, a local florist has been reaching...
The Society of American Florists’ 2017 Petal It Forward campaign date is set for Wednesday, Oct. 11, 2017, and now is the time for suppliers,...
A local florist — and longtime Society of American Florists member — was a featured speaker at an event last week in Washington, D.C., that...
A new partnership between FTD and a certification programmed aimed at identifying “green” businesses could help some florists better market their...
A floral industry market research group is predicting a strong Mother’s Day this year — and they’re warning against under-selling to a demographic...
For the third year in a row, the Society of American Florists is leading the industry in a feel-good giveaway that reminds consumers and reporters...
Not long ago, Anthony Baradhi of Flower Station in Somerset, New Jersey, decided to put himself in his customers’ shoes. For the role-playing...
In response to passage of the Tax Cuts and Jobs Act in late December, the head of a Fortune 1000 company sent a staff-wide email announcing the...
Kevin Keser has a message for florists who write off Administrative Professionals Week (APW) as a non-event: Don’t give up — there are plenty of...
Nunca se sabe la diferencia que puede marcar un ramo de flores, ni la influencia que puede tener una sola promoción. El 11 de octubre, los miembros del sector...
The Floriculture and Nursery Research Initiative (FNRI) has received $1 million in funding through the omnibus spending bill approved by Congress...