Easter and Passover sales were a mixed bag this year. About a third of retailer members responding to the Society of American Florists’ post-holiday...
Generating traditional and social media coverage on the benefits of flowers is the goal of Petal It Forward, and the Society of American Florists...
For the fourth year in a row, the Society of American Florists is leading the industry in a nationwide feel-good promotional effort that shows...
In just the first week of paid promotions by the Society of American Florists, a video designed to get teen girls excited about prom flowers has...
As community members grieve the loss of 15 people —mostly young players — associated with a Canadian hockey team, a local florist has been reaching...
The Society of American Florists’ 2017 Petal It Forward campaign date is set for Wednesday, Oct. 11, 2017, and now is the time for suppliers,...
A local florist — and longtime Society of American Florists member — was a featured speaker at an event last week in Washington, D.C., that...
A new partnership between FTD and a certification programmed aimed at identifying “green” businesses could help some florists better market their...
A floral industry market research group is predicting a strong Mother’s Day this year — and they’re warning against under-selling to a demographic...
For the third year in a row, the Society of American Florists is leading the industry in a feel-good giveaway that reminds consumers and reporters...
Not long ago, Anthony Baradhi of Flower Station in Somerset, New Jersey, decided to put himself in his customers’ shoes. For the role-playing...
In response to passage of the Tax Cuts and Jobs Act in late December, the head of a Fortune 1000 company sent a staff-wide email announcing the...
Kevin Keser has a message for florists who write off Administrative Professionals Week (APW) as a non-event: Don’t give up — there are plenty of...
You never know what a difference one bouquet can make — or how much traction a single promotion can have. On October 11, floral industry members in...
The Floriculture and Nursery Research Initiative (FNRI) has received $1 million in funding through the omnibus spending bill approved by Congress...