Connecting with millennials and down-sizing boomers. Running events more profitably. Increasing average orders. Finally (finally!) getting a handle...
After the worst mass shooting in Texas state history, the Texas State Florists’ Association is organizing an effort to offer support and comfort for...
The country’s largest confederation of retail businesses is predicting a brisk holiday shopping season — particularly for online retailers. The...
A new flower festival this spring in Ventura County, California, will celebrate the history of ancient Rome’s Festival of Flowers, while delivering...
Later this month, the U.S. Department of Agriculture (USDA) will mail the Census of Agriculture to American growers and ranchers. The census is...
Did you hold a Petal It Forward event? You can now say that you participated in an award-winning initiative. The Society of American Florists was...
The cut flower team at Dümmen Orange recently released the first video of five in a series that focuses on creative, seasonally-inspired...
The Society of American Florists’ Floral Management magazine has a new top editor — someone who is very familiar to longtime readers. Mary Westbrook...
From racks and racks of glam clothes, make-up and shoes to — rows and rows of laptops? Lord & Taylor has announced it will rent out about a...
Nicole and Sue Palazzo had already landed in South Florida on Tuesday, September 5, when they got the bad news: due to the threat of Hurricane Irma,...
The Society of American Florists’ feel-good Petal It Forward effort on Oct. 11 reached millions of consumers, reporters and digital influencers,...
More than 770 floral industry members traveled to Miami last week for The Wholesale Florist & Florist Supply Association’s 2017 Floral...
Asocolflores, the association of Colombia flower exporters, welcomed more than 2,000 international buyers to Proflora, its biannual trade show, in...
Knowing what to charge wedding and event clients can be tricky. When retailers miscalculate, they risk not making a profit. Fortunately, help is on...
It’s beginning to look a lot like Christmas? Not at Target. The retail giant announced this week that it “will ease up on Christmas...