A popular athlete surprised a fan with a rose corsage and slow-dance on NBC’s The Tonight Show Starring Jimmy Fallon on May 17. The high-profile...
North Dakota has joined the ranks of states participating in the Society of American Florists’ 2017 Petal It Forward, officially making the effort...
What’s the ROI of the Society of American Florists’ 1-Day Profit Blast? Instant money in the register back home, according to one shop in...
A six-month pilot program that launched October 1 could streamline the importation of plant cuttings produced in offshore facilities, speeding their...
Now that Congress has again failed to repeal or replace the Affordable Care Act (ACA), President Trump and Republican leaders in Congress have...
Florists in 215 cities in 48 states plus Washington, D.C., and Canada have notified the Society of American Florists of their local Petal It Forward...
Now is the time to send local reporters a Media Advisory about your Petal It Forward event. SAF provides a sample Petal It Forward Media Advisory to...
The U.S. Department of Agriculture’s Animal and Plant Health Inspection Service (APHIS) is amending its regulations to allow the importation of...
Jim Daly of Floralife/Smithers-Oasis in Walterboro, South Carolina, has been named chairman-elect and Laura Shinall of Syndicate Sales Inc. in...
A powerful New York Times essay that played up the power of flowers almost two years ago has now been given a second life on a popular podcast. The...
Senate Republicans announced Tuesday that they won’t vote on the latest effort to repeal and replace the Affordable Care Act, effectively killing...
Growers in Florida had a visit from an influential state government official last week. Adam Putnam, Florida’s commissioner of agriculture, visited...
A Texas congressman recently introduced a bill that would require U.S. employers to check the work eligibility of all future hires through the...
Fresh flowers and beautiful design alone do not make a successful florist. It’s that reality that’s driving veteran florist Carolyn Gulbankian...
Floral industry members in Florida are still working to recover from damages sustained during Hurricane Irma — an effort made considerably more...