It’s that time of year when flowers are often portrayed in a negative light to give a competitive edge to other products vying for Valentine’s Day...
Del Demaree Jr., AAF, a second-generation owner of Syndicate Sales and past president of the Society of American Florists whose product innovations...
The floral industry will have an additional $1 million annually for floriculture research, thanks to SAF’s advocacy efforts. SAF’s members pushed...
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
Bill Hixson, AAF, PFCI, the 1993 recipient of the Society of American Florists’ Tommy Bright Award and a floral design teacher who is remembered in...
There are many reasons why you might want to know the value of your business — whether it be for a sale, a purchase, buyout of a partner, or an...
Fare thee well, Santa and Baby New Year; welcome, Cupid! Is your Valentine menu ready? In a recent issue of Floral Management, a few members of the...
There is so much to consider when planning for the sale of your business. Who will buy it? Is it wise to use a broker? Should you sell the real...
New year, new projects, new goals — which could mean lots of meetings. Whether meeting to brainstorm new sales strategies or just bring your staff...
The Tournament of Roses Parade in Pasadena, California, made a triumphant return in 2022 after being shut down in 2021 because of the COVID-19...
Do you worry about the impact of inflation on your profit margin? Are you looking to connect with professionals across the floral supply chain? Do...
Now that the new year has officially begun, it’s time to start preparing for a busy and profitable Valentine’s Day. The Society of American...
As the floral industry navigated a year marked by a boom in weddings coupled with historic inflation — and a dip in sales for some — the Society of...
The floral industry lost several professionals whose contributions won’t be forgotten. If there are other professionals you’d like to remember,...
Cheryl Van Winkle, who grew what started as a family grocery and flower business into two retail flower locations and a floral wholesale company in...