Save the date! Wednesday, Oct. 19 is the date of this year’s Petal It Forward, the Society of American Florist’s international goodwill initiative,...
Momentum is building for the industry to secure one of the largest funding increases in the history of the Floriculture Nursery & Research...
More likely than not, you have a point-of-sales (POS) system. But are you unleashing its potential? If you’re simply using it to record orders,...
The Sylvia Cup Design Competition has long been recognized as the longest-running, live floral competition in the nation. It started in 1967 when...
Smiles abounded as the floral industry brightened their communities nationwide with flower giveaways Wednesday during the Society of American...
From new floral trends to a record number of nuptials this year, the wedding and event industry is changing and booming, offering florists new...
Focus on customer service. Optimize your online presence. Don’t underestimate what customers will spend. Redefine the retail experience. Re-engineer...
More than 150 floral professionals from 31 states and Ecuador and Colombia will meet in Miami next week for the industry’s first event planned by —...
Many college students and kids in the south will be back to school in August, making it a great time for florists to promote plants for dorm rooms...
[mom_video type='vimeo' id='733998136' width='900' height='506']With inflation hitting record highs and flower sales slowing, it’s especially...
In the wake of surging gas prices, inflation and slowing flower sales, retailers are reacting swiftly to protect their bottom line by spending less,...
For an industry that markets nature, protecting the natural world is both a responsibility and an opportunity. That was the message Jeroen...
Looking for some outstanding flowers for weddings? In need of new services for your business? Need some design inspiration? The Society of American...
Online reviews. Pay-per-clicks. QR codes. For retail florists, driving customers to the digital marketplace requires the same attention to detail as...
Constant learning is the key to success for George Vélez, who heads up software implementation and customer/employee onboarding at Komet Sales in...