According to The Knot’s Real Weddings Survey, the average American couple will spend almost $34,000 on their big day, allotting about $2,400 to...
As floral industry growers struggle to find enough labor, the Society of American Florists is putting pressure on the Senate to address agricultural...
A Valentine’s Day consumer poll commissioned earlier this month by the Society of American Florists indicates a slight drop in the number of...
Ready to grow your business? You need to be where your customers are — in 2020, that’s on social media. On March 31, a fourth-generation florist...
Floral professionals faced plenty of challenges last week, with a Friday Valentine’s Day on a long weekend. According to feedback from...
An influential senator sent a love letter about the U.S. floral industry — and the dynamic and important role it plays in generating revenue and...
A number of Society of American Florists retailer members reported this week that links to Postmates.com that appeared on their Google...
Now that you’ve had (a little) time to catch your breath after Valentine’s Day, why not take the next step in securing a profitable future...
When floral professionals gather March 9-10 in Washington, D.C., for the Society of American Florists’ 40th annual Congressional Action Days,...
On Valentine’s Eve, the staff at Tiger Lily Florist in Charleston, South Carolina, got a whopper of a surprise when a very high-profile customer...
Dear SAF Retailer: We've reached out to Postmates and Google, asking the companies to remove the courier service's links from florists' local Google...
The Society of American Florists reached out this week to Postmates and Google, asking the companies to remove the courier service’s links from...
CNN and Country Living magazine are among the companies that the Society of American Florists has reached out to recently, asking them to nix...
The House of Representatives passed a bill Monday that will add hundreds of new agriculture inspectors to U.S. ports of entry. Earlier this month,...
The National Inventors Hall of Fame’s 2020 class includes a plant physiologist known for pioneering research that transformed the floral supply...