As Jenny Behlings, AAF, AIFD, PFCI, SDCF, listened to the Kick-Off address at SAF Palm Springs 2018, one phrase piqued her interest: “workplace...
Standing ovations and tears of joy were the order of the evening earlier this month when Teleflora awarded its fourth annual Tom Butler “Floral...
A renowned researcher, prolific speaker and mentor to college students is the recipient of the Society of American Florists’ 2018 Alex Laurie Award....
When Pat and Allen Houck struck up a conversation earlier this month with Jennifer Sparks, the Society of American Florists’ vice president of...
‘Alma’, a bright white daisy spray mum with a green center from breeder Deliflor, took top honors last week, winning Best in...
Fun, sun, new products, inspiration, practical takeaways, and 50-plus info-packed educational sessions targeted to address some of the floral...
Last Friday, SAF members took to the links in support of the Society of American Florists political and legislative activities during the 26th...
A floral designer known for her warmth, talent and passion received the floral industry’s highest honor posthumously last week, when she was...
Charles R. Hall, Ph.D., Professor & Ellison Chair in the Department of Horticultural Sciences at Texas A&M University, received the 2018 SAF...
A Florida florist, beloved for her inventive design talent, business savvy, witty commentary and effusive personality, received the industry’s...
The 50-plus educational sessions at SAF Palm Springs 2018, the Society of American Florists 134th annual convention in mid-September, focused on...
When Rey Rodriguez, AAF, AIFD, TMFA, of The Gypsy Florist in Austin, Texas, stepped into a hotel ballroom last week for the Society of American...
Among the 19 floral designers participating in the 50th Annual Sylvia Cup Design Competition at SAF Palm Springs 2018 are 12 members of the American...
Wishing you could attend the event that fetched Floral Management’s 2017 Marketer of the Year Award? Now’s your chance: Thanks to Certified American...
by Jennifer White and Jenny Scala The Society of American Florists will honor Blair Winner with the Gold Medal Award during SAF Palm Springs 2018,...