Reach Out to Funeral Directors

Use the following materials to help you establish and maintain positive relationships with local funeral directors and to help them understand the importance of flowers to the bereavement process and minimize the use of the “in lieu of flowers” phrase:

• Sympathy Business Checklist
• Advice and Talking Points to Establish Relationships with Local Funeral Directors
• Suggested Letter to Local Funeral Directors
• Two-Fold Thank-You Brochure for Funeral Directors
• List of Alternative Phrases for Funeral Directors (PDF)
• State Funeral Directors’ Associations Listing
  Get involved with your state’s funeral directors’ associations. Submit articles for their newsletters, advertise in their publications, exhibit at their trade shows.
• Funeral Directors and Flowers Report
  The Funeral Directors and Flowers report analyzes results from a survey of nearly 200 members of the National Funeral Directors Association (NFDA), and contains ready-to-implement ideas, checklists and detailed suggestions from funeral directors. To download the report in its entirety, login or create a new account at FloralMarketingResearchFund.org
• Articles

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Promotional Materials in the SAF Store

Poster: Nature’s Sympathy Card

Statement Stuffer: Nature’s Sympathy Card

Statement Stuffer: Commonly Asked Questions-Sympathy

Thank You Cards to Send Funeral Directors

Take Care with the “In Lieu of Flowers” Issue

Talking Points: Sympathy Flowers