About half of retail florists who responded to a Society of American Florists’ survey reported Mother’s Day flower sales were up over last year —...
Mother’s Day Flower Sales Up, Volume Drops
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Administrative Professionals Week
4 Tools to Build Corporate Business
Administrative Professionals Week is April 24-28, which makes it a good time to focus on developing corporate clients. SAF has resources to help...
It’s Time to Build Back APW, Corporate Sales
Flowers are scientifically proven to help create a moment of calm, according to research from the University of North Florida’s Department of Public...
Florists See Increase in APW Sales
Fifty percent of respondents to a Society of American Florists survey said sales for Administrative Professionals’ Week increased year over year. Of...
Share Your APW Successes With SAF
It’s Administrative Professionals’ Week and we hope your customers are celebrating the hard-working and devoted administrative professionals on...
COVID-19 Bolsters Celebrations of Administrative Professionals
In a remote COVID working environment, the role of administrative professionals has been elevated — and florists can use Administrative...
3 Tips to Share with Customers for Administrative Professionals’ Week
Research shows that a gift of appreciation will naturally lift an employee’s mood, create a lasting memory, and boost productivity. Plus, giving...
Encourage Customers to Give Thanks this Admin Professionals’ Day
Show appreciation for the hard-working, devoted administrative professionals on your team by celebrating Administrative Professionals day! This...
Retailers See APW Sales Drop — But Cast Eyes Ahead to Mother’s Day
About 73 percent of the retailer respondents to a Society of American Florists post-holiday survey on Administrative Professionals Week (APW) said...
Remind Customers Now About Administrative Professionals Week
Administrative Professionals Week kicks off next week. Has the gratitude-filled event fallen off your radar, or your customers’? If so, you have...
Harvard Research Sells APW Flowers
Rather than relying on a blatant sales pitch, Gordon Bonetti Florist in Wethersfield, Connecticut tapped into research sponsored by the Society of...
To Generate APW Sales, Connecticut Florist Starts Early
Kevin Keser has a message for florists who write off Administrative Professionals Week (APW) as a non-event: Don’t give up — there are plenty of...
Want a Big APW? Push for Sales Early Next Week
Kevin Keser has a message for florists who write off Administrative Professionals Week as a non-event: Don’t give up — there are plenty of sales to...
APW Sales: Ask and You Shall Receive, Say Some Retailers
Partnerships, persistence and patience. Those three attributes seem to be a common thread among florists who experienced success last year with...
APW Returns: Good News for Urban Shops — and Florists Who Push, Push, Push
Is Administrative Professionals Week an under-marketed observance filled with potential — or a has-been floral event that confuses its target market...