Instagram is always changing, which means your content needs to change, too. Social media users are hungry for video, and the algorithms reward...
A Step-by-Step Guide to Mastering Reels
read more
advertising
Amplify Your Brand with a NYC Florist’s Playbook
Nic Faitos likes a big reaction. In both his personality and his marketing strategy, he strives to be unexpected, original and capture attention....
Google’s Search Chief Demystifies Machine Learning Advertising
Want to drive consumers to your website? You need to understand machine learning says Google Chief Search Evangelist Nicolas Darveau-Garneau, who...
New Hampshire Florist Featured in Google Ad
Studley’s Flower Gardens, a longtime member of the Society of American Florists, currently appears on the Google Ads homepage, providing an...
Want to Up Pay-Per-Click Traffic Without Spending More Money? Try this SAF Webinar.
Pay-per-click advertising is a great way to get your shop in front of online shoppers and to drive traffic to your web site. However, it can get...
Teleflora Releases Animated Short in Advance of Valentine’s Day
Teleflora’s Valentine’s Day advertisement uses animation to convey one man’s emotional journey to find true love. In past years, Teleflora has...
Feline Mascot Generates Goodwill, Foot Traffic for NYC Florist
A charismatic kitty is doing double duty for goodwill by advertising for a cat adoption service and a New York City flower shop. Scottie Jr., the...
Teleflora’s ‘Just Like Her’ Ads Promote Mother’s Day Flowers through Storytelling
Teleflora’s new Mother’s Day video is playing up the strong bond that exists between adult children and their moms. “Just Like Her” begins with a...
Poignant Ad Calls Out Moms for ‘Tough Love’
Beyonce’s “Lemonade” isn’t the only video making waves and getting standing ovations from critics this week. A new Mother’s Day online ad from...
SAF Alerts AmEx to Negative References in Local APW Promo
When a major corporation knocks flowers in the run-up to an observance meant to recognize hard-working employees, could it be anything other than a...