From a happenstance job 66 years ago delivering flowers, Pete Garcia, AAF, rose to become a behemoth supplier of floral hard goods. Over the years,...
Stars of the Industry Honored at SAF Orlando 2022
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Alex Laurie Award for Research and Education
Industry Icons Honored with Awards at SAF Orlando 2021
Florist Kenneth Royer, AAF, was an industry pioneer. As a second-generation owner of Royer’s Flowers & Gifts, in Lebanon, Pa., Royer was the...
Industry Remembers SAF Hall of Fame Member Harold Wilkins
Beloved floriculture professor, Harold F. Wilkins, Ph.D., who received the Society of American Florists’ Alex Laurie Award recognizing lifetime...
Brian E. Whipker, Ph.D., from NC State University Receives the 2016 Alex Laurie Award
A renowned researcher on plant growth regulators who developed numerous tools and resources for the industry is the 2016 recipient of the Society of...
Award Nominations and Applications Due March 1
There’s still time to submit nominations for SAF’s Floriculture Hall of Fame and other prestigious awards — and for service-oriented members to...