Most Americans aren’t sure what horticulture is. And those who do know what it is think horticulture is something people do as a hobby, not a...
Salary Survey Shows Career Opportunities in Horticulture
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American Floral Endowment
What Do Floriculture Jobs Pay? Help Seed Your Future and AFE Find Out
As the year winds down, Raya Ward, general manager of Nielsen’s Florist & Garden Shop in Darien, Connecticut, is preparing for annual...
Help Wanted: Industry Professionals to Build the Labor Pipeline
The floriculture and horticulture industries are struggling to find workers. Seed Your Future is working to change that — and wants floral industry...
AFE Virtual Dinner Raises Funds, Inspires Creativity
Due to the COVID-19 pandemic, the American Floral Endowment turned its annual fundraising dinner, typically held at the start of the Society of...
Botanica Anniversary Party Includes Donation to AFE
Botanica International Design Studio, a floral event business in Tampa, Florida, run by a family of longtime Society of American Florists volunteer...
FMRF and AFE Launch Second Annual #FlowerLoveVideoContest
It’s back! On Monday, Oct. 1, the Floral Marketing Research Fund and American Floral Endowment launched the second annual #FlowerLoveVideoContest....
AFE Video Contest Invites People to ‘Show Your Flower Love’
The American Floral Endowment is launching a video contest October 12 that encourages people to showcase their love of flowers. The contest includes...
PFCI Honors Bobbi Ecker-Blatchford with AFE Memorial Tribute
Professional Floral Communicators - International (PFCI) has established "Bucks for Bobbi," a memorial tribute through the American Floral Endowment...
AFE Receives $100,000 Contribution to Support Floriculture Programs
The American Floral Endowment (AFE) is pleased to announce a $100,000 contribution from Egon and Laina Molbak to support AFE's floriculture...
AFE Joins the 2016 #GivingTuesday Movement
The American Floral Endowment is once again partaking in the #GivingTuesday initiative, an annual day of giving that encourages charitable donations...
2016 Fundraising Dinner a Big Success in Maui
AFE’s biggest fundraising event of the year, the 2016 Annual Fundraising Dinner, was an exciting and momentous evening, honoring industry champions...
Students Honored at ASHS Annual Conference
Two students whose research projects have been supported by the American Floral Endowment (AFE) were recognized during the 2016 American Society for...
More Than $35,000 Awarded in AFE 2016 Scholarships
Erin Hsu wants to study how the aesthetics of flowers affect our surroundings. Terah Kalk is exploring what people need and prefer when it comes to...
AFE Memorial Tribute Established for Jim Nordlie
Kennicott Brothers Company and Nordlie Inc. have established the Jim Nordlie Memorial Tribute through the American Floral Endowment (AFE). James...
Teleflora’s Call for Nominations
Teleflora is accepting nominations for its 2nd annual Tom Butler “Floral Retailer of the Year” Award. The recipient will be honored at the American...