By turning to the playbook of common practices used by large corporations, floral businesses can find success in managing employee wages, improving...
Grow Sales While Incentivizing Employees
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annual convention
SAF Phoenix 2023 Promises ‘Incalculable’ ROI
A new holiday catalog. A much-needed overtime compensation policy. And connections to suppliers across the chain. These are just some of the...
Find Inspiration and Education to Grow Your Business
Looking for some outstanding flowers for weddings? In need of new services for your business? Need some design inspiration? The Society of American...
Drive Sales With Frictionless Ecommerce Experiences
In the drive to create seamless ecommerce experiences, the smallest details matter. How many clicks does it take to check out? One too many and the...
SAF Phoenix 2023 Brings Together More Than 470 Floral Pros
Gina Thresher, AIFD, EMC, has been running a floral event business in Kent, Washington since 2008, and it’s always been her goal to open a retail...
Stars of the Industry Honored at SAF Phoenix 2023
Consumers can enjoy a vase of flowers longer than ever while florists can minimize shrink, thanks to the research of University of Florida...
Save the Date for SAF’s Premier Events
Mark your calendar for the Society of American Florists’ two premier events, the second annual Next Gen LIVE! event for young floral professionals...
Flower Buyers and Growers Prep for Outstanding Varieties Competition
One can’t-miss highlight of SAF Orlando 2022  is the Outstanding Varieties Competition — an awe-inspiring collection of the finest flowers, plants...
SAF Orlando 2021 Attendees Turn Knowledge Into Action
By the time Janet Woloszyk had returned from the Society of American Florists’ annual convention she had already taken advice she’d gleaned from...
Charlie Hall: Industry Challenges Will Continue, Spur Change
The floral industry will continue to see historic sales and constricted product availability into 2022 and perhaps later, demanding much-needed...
SAF Orlando Attracts 350 Floral Professionals from 39 States
More than 350 floral professionals from 39 states and 5 countries have gathered in Florida this week for SAF Orlando 2021, the Society of American...
Attendees Cite Networking as No. 1 Reason to Attend SAF Orlando 2021
After more than a year and a half of slogging it out in your own business through the pandemic, wouldn’t it be nice to share stories with peers — in...
Rules Meant to Be Broken: How to Attract and Keep Employees
No matter if you have one employee or 100, you need your staff is filled with quality hires. You want to attract and keep employees who are...
Field to Vase Dinner, Design Demos Added to SAF Palm Springs 2018
A networking dinner that showcases American grown product, demos that connect florists with celebrated floral designers and mini-sessions that cover...
Growers Turn Outstanding Varieties into Marketing Gold
Seeing 5,000-plus stems of the best flowers and plants on the market is a special experience for those who wander through the Outstanding Varieties...