The Outstanding Varieties Competition at Society of American Florists’ convention annually provides a glimpse at future floral trends. And this...
SAF Adds Breeder Category to Outstanding Varieties Competition
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VIDEO: SAF Competition Showcases Never-Before-Seen Varieties
[mom_video type='vimeo' id='848731373' width='900' height='506'] Stephanie Brady, project manager at the Society of American Florists; JD Lecuona,...
Why Are Some Roses So Hard to Find?
Anyone tasked with ordering ‘Playa Blanca’ or ‘Quicksand’ during the height of wedding season knows some roses can be as hard to come by as Taylor...
Industry Trends and Challenges: Artificial Intelligence
Editor’s Note: This report is the second in a series to recap the trends and challenges discussed by the Society of American Florists’ volunteer...
How the ‘Art and Science’ of Breeding Affects Availability
Given the high demand of ‘Toffee’, a caramel-colored rose perfect for so many brides’ dusty-neutral palettes, many florists may wait weeks to get...