From new floral trends to a record number of nuptials this year, the wedding and event industry is changing and booming, offering florists new...
Drive Revenue by Wowing Big Budget Brides
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Weddings: Something Old and Something New
Like everything else in a world that is not quite post-pandemic, the wedding business is not simply picking up where it left off 15 months ago. How...
Here Come the Brides
Brides have been waiting in the wings — and with pandemic restrictions on events easing, experts say this summer’s wedding season could be like no...
To Increase Bridal Biz, Think Beyond ‘The Big Day’
Persuading brides-to-be to go all out on lavish floral arrangements for their ceremony and reception isn’t the only way to increase your wedding...
Promote Your Wedding Business with SAF Materials
Tell the newly engaged and prospective bridal clients that your shop is “Married to Perfection” — so they can “Relax” if you’re handling their...
Capture Some New Looks of Love
Over the past year, Michael Skaff, AAF, AIFD, PFCI, made it his mission to enter the world of the modern bride. As the 2017 Trend Forecaster for...
Say This to Brides at Wedding Shows
Even though they attract big crowds, wedding shows can be tricky places to connect with brides — precisely because of all those people. Some brides...
Resolutions for a Better Sales Year
As we count down to 2017, Society of American Florists editors combed through the Sales Wake Up archive to find top stories from the past year — and...
Care & Handling Tips for Wedding Flowers that Last
According to The Wedding Report, the most popular months to tie the knot are June, July and August, which also happen to be the steamiest and...
Key to Closing Brides: Ask for the Business
Not happy with the percentage of brides saying 'I Do'? Columbus, Ohio, retailer Heather Waits, of Bloomtastic Florist, said it's simpler than most...
Branded Items Build Major Awareness
Walking through an airport terminal or grocery aisle, it's hard to miss Botanica International's jumbo-sized kelly green tote bag with the company's...