The floral industry will have an additional $1 million annually for floriculture research, thanks to SAF’s advocacy efforts. SAF’s members pushed...
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The Knot Touts Benefits of Working with Florists
Supply chain bottlenecks, the impact of climate change on crops and inflation are all reasons why couples should work closely with florists. That...
Sustainability in Floriculture: A ‘Responsibility and an Opportunity’
For an industry that markets nature, protecting the natural world is both a responsibility and an opportunity. That was the message Jeroen...
Evergreens Shortage Anticipated in Pacific Northwest
Extreme heat in the Pacific Northwest in June damaged evergreens and is expected to cause a shortage of boughs and wreaths this holiday season....
Advocacy Series: 5 Questions About Sustainability
Editor’s note: Advocating for the floral industry’s needs on Capitol Hill is a key priority for the Society of American Florists. What issues are...