The economic recovery may be slower than many would like, but when it comes to spending on weddings and events, many people are happy to put down...
Florists Look to Capitalize on Strong Wedding and Special Event Industry Spending
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Top Business Experts Coming to SAF Maui 2016
Giving customers what they want and need was sound retailing advice 10 years ago — but today the best businesses are doing much more than that:...
SAF Maui 2016 – How to Produce Great Video
Don't miss David Kesler, AIFD, PFCI, of the Floral Design Institute in Portland, Oregon, present "How to Produce Great Video" at SAF Maui 2016,...
Presidential Election Colors Design, Floral Trends for 2017
What does the presidential election have to do with centerpieces for weddings planned for June 2017 — or, for that matter, your VIP customer who is...
Back Home, Convention Attendees Put New Knowledge into Action
Kristen Brown, Rutland Beard Floral Group, Catonsville, Maryland; Joy Lai, Teleflora, Inc., Los Angeles; Michelle Bolchune, Lion Ribbon...
Your 12-Step Program for Planning the Perfect Event
In-store events played a role in creating more community awareness and sales for Floral Management’s 2015 Marketer of the Year, Butera the Florist...
Retailers Up Average Order Values with New Products
If you want to take your arrangements to the next level (read: a higher price point), the same old containers and accessories simply won't cut it....
Let Customers Linger a Little Before You Say Hello
How do you greet your customers? "How may I help you?" is friendly, but direct — a good choice for people who order over the phone and appreciate...
Floral Industry Gets Inside Look at 800-lb Gorilla Google
The Internet has leveled the playing field for small businesses, but getting in the game requires navigating around an 800-pound gorilla named...