Despite a shorter event format – 2.5 days instead of the usual 3.5 — fresh product, trends and design will have just as big of a platform at SAF’s...
Fresh Product, Trends Flourish at SAF Orlando 2021
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convention
SAF Unveils Virtual July Summit, Cancels 2020 Convention
The Society of American Florists will hold a virtual summit next month centered on reinvention and dedicated to helping floral industry members...
Christine Boldt Receives John H. Walker Award
Christine Boldt, executive vice president of the Association of Floral Importers of Florida (AFIF), received the Society of American Florists’ 2018...
With Far-Reaching Public TV Show, J Schwanke Wins ‘Marketer of the Year’
A cut flower-themed public television show that reaches an estimated 87 percent of the country is the winner of Floral Management’s 2019 Marketer of...
Members Elect New Representatives to SAF Board and Councils
Members of the Society of American Florists elected three new leaders — one from each segment — to serve on its Board of Directors during SAF Amelia...
Convention Handouts: Your ‘Cheat Sheets’ for Top-Notch Education
During SAF Amelia Island 2019 in September, 60 expert speakers and panelists came together in 44 educational sessions and events on targeted issues...
SAF Amelia Island 2019 Offers a ‘Coach for Every Challenge’
Last month in Floral Management, we outlined some of the expected highlights from a packed program at SAF Amelia Island 2019, the Society of...
Florists Look to Outstanding Varieties to Fast-Track Training
Florists looking to stand apart from competitors who treat floral gifts like commodities have a powerful resource available to them next month: The...
Go Deep at SAF Amelia Island’s Next Level Idea Exchange
SAF Amelia Island 2019, the Society of American Florists’ 135th annual convention, consists of dozens of educational programs leading up to the...
Amelia Island Experience Zones Deliver Targeted, Hands-On Training
Ever wish you had a personal trainer at work to help you get up to speed fast on new technology and best practices in service? This month at SAF...
Floral Management Spotlights Young Innovators
Marketing wizards. Tech innovators. Supply chain specialists. Management gurus. This month in Floral Management, we’re spotlighting some top...
In Tight Labor Market, Industry Members Look for Novel Solutions
The government’s latest jobs report showed that U.S. employers added roughly 224,000 jobs in June, exceeding expectations. That’s good news for the...
In Tight Labor Market, HR Pro Stresses New Hire Processes
Historically low unemployment means that many floral industry business owners are struggling to find and keep workers. How do you get new hires to...
Excitement Grows for SAF Amelia Island 2019
School’s just about out for summer, and many floral professionals have their eyes on September for four days of world-class business education,...
Industry Members Share Takeaways from SAF Palm Springs 2018
As Jenny Behlings, AAF, AIFD, PFCI, SDCF, listened to the Kick-Off address at SAF Palm Springs 2018, one phrase piqued her interest: “workplace...