The Society of American Florists will honor four professionals with induction into the American Academy of Floriculture (AAF) during the Stars of...
AAF to Induct Four Honorees in Palm Springs
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Four Floral Businesses to Receive the Century Award in Palm Springs
The Society of American Florists will celebrate the longevity of four floral industry businesses with the SAF Century Award during SAF Palm Springs...
At SAF Palm Springs, Planning Tips for a Profitable Christmas
Floral industry members who attend SAF Palm Springs 2018, SAF’s 134th Annual Convention Sept. 12-15 in Rancho Mirage, California, will bask in the...
Designers to Compete for Top Honors at Sylvia Cup in Palm Springs
The clock is ticking. The pressure is on. The competition for top honors is stiff. And the pay-off? Cheers, accolades, the admiration of your peers...
AAF to Induct Four Honorees in Palm Beach
The Society of American Florists will honor four professionals with induction into the American Academy of Floriculture (AAF) during the Stars of...
Want to Make an Impression Online Fast? Create Custom Photos
How much time do you have to grab customers’ attention online? According to the Journal of Behaviour and Information Technology, you get 50...
Get Strategies to Design and Market Flowers to Four Key Generations
Successful brands appeal to a multi-generational audience, but how do you market your floral designs to different ages groups? Get ideas and...
Industry Members to Share Insights on Attracting Young Talent
It’s no secret attracting talent is a challenge in the floral industry. "Most companies in floriculture are having a tough time finding young people...
FTD Awards Three Scholarships to SAF Palm Springs 2018
Three floral industry members won $1,000 scholarships from FTD University to attend SAF Palm Springs 2018, the Society of American Florists’...
Field to Vase Dinner, Design Demos Added to SAF Palm Springs 2018
A networking dinner that showcases American grown product, demos that connect florists with celebrated floral designers and mini-sessions that cover...
Growers Turn Outstanding Varieties into Marketing Gold
Seeing 5,000-plus stems of the best flowers and plants on the market is a special experience for those who wander through the Outstanding Varieties...
The Showcase Must Go On: New Products to Help Your Business Thrive
Barbara, Lenzee and Lacee Bilke, owners of Madeline’s Flower Shop in Edmond, Oklahoma, always hunt for intriguing containers to raise their designs’...
SAF Cancels Convention, But Not All is Lost
When SAF canceled its convention on Sept. 5, a day before the four-day event was to begin, the decision elicited a simultaneous sigh of relief,...
Learn the Art of Strategic Pricing at SAF Palm Beach 2017
In honor of all those kiddos headed back to school, let’s have a short pop quiz. True or False? There are two types of florists — fancy studios that...
Preparing Millenials for Leadership at SAF Palm Beach 2017
Close your eyes and mentally fast forward a decade or two. What does your business look like, and who’s in charge? Millennials make up 35 percent of...