As the owner of a floral business, what can you do, not just to survive the COVID-19 pandemic but to come out on the other side, ready to make a...
Financial Pro: Focus on Cash Flow, Labor
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covid19
Floral Management Chronicles Early Days of Crisis
Floral professionals have grappled this spring with the toughest decisions of their careers, including questions that require them to balance...
SAF Advocates for Wholesaler Tax Relief on Credit Defaults
As COVID-19 continues to affect the balance sheet of floral industry businesses, SAF reached out to Congressional leadership this week to highlight...
5 Last-Minute Tactics for Mother’s Day Success
On the heels of hosting eight weeks of webinars about persevering through the COVID-19 pandemic, Society of American Florists CEO Kate Penn appeared...
In COVID-19 Crisis, Cash Flow, Labor Issues Top Industry Concerns
The ongoing COVID-19 crisis has propelled floral industry businesses into a surreal new normal. Among the top concerns, according to volunteer...