Wondering why some customers disappear? A recent consumer survey revealed some surprising reasons that people “dump” businesses — from overhearing...
Surprising Reasons Customers Dump Businesses
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customer service
Listen in on Secret Shopper Calls to Florists in Green Bay
Tim Huckabee loves to illuminate what's going right — and wrong — at retail flower shops. During his presentation "Smart Selling," on Sunday, July...
Turn ‘Summer Slowdown’ into Customer Service Training Time
A summer slowdown is no reason for your staff to idly stand around. In fact, a little “free time” is an excellent opportunity to work on your...
5 Ways to Offer Personalized Customer Service
Shoppers today don’t just appreciate a personal touch from retailers — they expect it. Fortunately, “personalized customer service is one area where...
Sincere Apologies, Gestures Cure Customer Complaints
Dealing with angry, disappointed customers is an unfortunate reality of retail — especially in the aftermath of a busy holiday. But it doesn’t have...
Two Tips for Taking Better Outgoing Mother’s Day Orders
You're days away from one of the biggest holidays of the year. Don’t panic. "Mother's Day can be a lot easier, profitable and stress-free if your...
Members Enjoy Special Offer on Mother’s Day Bootcamp
This Mother’s Day, do you want bigger sales, less stress, and more profits? Need help training your sales team? The Society of American Florists...
6 Steps to Rectify Customer Complaints
Feedback isn’t always pretty. Sometimes, it really stings — say, when a customer calls to say you screwed up. But with the right mindset, you can...
5 Retail Florists Share Best Practices in Customer Service
Not long ago, Anthony Baradhi of Flower Station in Somerset, New Jersey, decided to put himself in his customers’ shoes. For the role-playing...
What NOT to Say to Walk-in Customers
Imagine your shop on an ordinary afternoon. A man walks through the front door, looking a little confused — he’s definitely not a regular and you...
Profit Blast Heads to the Heartland
Ready to hit the ground running in 2018? For a jolt of energy and education, join your peers and some of the brightest minds in the industry on...
Santa ‘Paws’ Pulls in A Crowd for New Jersey Florist
Recognizing that pet owners can’t resist a cute photo op with Fluffy or Fido, Stacey Cofka teamed up with her neighbor, a groomer, to organize a...
Give Poinsettia Flier and Brochure to Customers
Remind customers that university research has shown that poinsettias are not poisonous to people and animals. The Society of American Florists...
In Boston, SAF 1-Day Profit Blast Delivers Ideas, Tips and Inspiration
What’s the ROI of the Society of American Florists’ 1-Day Profit Blast? Instant money in the register back home, according to one shop in...
Look Out, Boston: Here Comes SAF’s 1-Day Profit Blast
The landing place of the Mayflower and the Pilgrims, best-known for its clam chowder, fish and chips, baked beans and lobsters, is the next stop for...