As the past two years have repeatedly proven, you cannot predict or dictate global events. But florists who’ve withstood the pandemic and its ripple...
Control Fresh Product and Labor Costs
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design room
Is Your Design Room Efficient?
Florists are always looking for ways to increase sales as the solution to their financial problems; however, if underlying processes are not running...
SAF Palm Springs Events to Offer Inspiration and Goods to Shake Up Showrooms
By Anne Holub How often should you change in-store displays and add new merchandise? Once a season? Once a month? That may not be enough to keep...
Want to Improve Design Room Efficiency? Talk to your Designers
How many times a day does your designer walk to a water source to fill a vase? How much energy each week is devoted to recovering misplaced...
Floral Company Investigates Short Cut in the Design Room
Give stems a good (clean) cut before you start processing them in your store. Though not every florist follows this advice religiously — in many...