The Sylvia Cup Design Competition, the longest-running live floral competition in the nation, offers designers an opportunity to escape the daily...
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Measure Designer Productivity To Determine Wages
Your designers are likely your most skilled (and highly compensated) workers. You need to put their time to good use. In the latest issue of Floral...
Empower Designers to Pump Up Profits
Floral arranging is both an art and a science. Arrangements must not only look beautiful, but they must also be profitable. Does your shop strike...
Profit Blast Preview: Trendy Designs For All Skill Levels
It can be hard to find good help these days — especially experienced designers. In a recent survey by the Society of American Florists, nearly half...
Chicago Floral Designer Creates ‘Hollywood, Art Deco’ Look for Grammys
Music luminaries and fans who turned out (and tuned in) last weekend for the 61st annual Grammy Awards saw performances by Dolly Parton, Brandi...