Ready to take your digital marketing to the next level? At the Society of American Florists’ annual convention Sept. 6-9 in Phoenix, three marketing...
Hacks to Elevate Digital Marketing
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Digital Marketing
Dig In to Digital Strategy in Miami
With 53 percent of the world’s population on social media and 80 percent of consumers buying products in response to seeing social media content,...
ISO Career Development and Industry Peers? Next Gen LIVE! Delivers
At 33, Carrie Moore is a young business owner, navigating the ups and downs and ins and outs of running her Custer, South Dakota flower shop. But...
Is It Time for a Digital Marketing Do-Over?
Online reviews. Pay-per-clicks. QR codes. For retail florists, driving customers to the digital marketplace requires the same attention to detail as...
Instagram Partners with National Brands for E-Commerce Tests
Here’s some good news for retailers looking to turn more of their Instagram followers into customers. Beginning next week, several "test brands"...
Florists Turn to Digital Spaces for Holiday Workshops
What’s a holiday season without wreath workshops in our design room — or centerpiece classes in your showroom? For many florists around the country,...
Florist Shares Marketing Messages that Drive Sales
Before the pandemic, Jennifer Barnard of Tillie’s Flower Shop in Wichita, Kansas, was a little hesitant to jump on Facebook Live. Now, she’s a daily...
How to Get the Most Out of New Customers
Social distancing guidelines created a lot of first-time flower buyers this spring, as consumers sought contact-free ways to deliver a virtual hug...
Want to Compete Online? Learn to Drive Local Orders to Your Shop
Florists are busy all day — designing, interacting with customers, managing supplies, costs and staff and maybe drinking a cup of coffee (or 12) —...
How to Turn Twitter into a ‘Massive Lead Generator’
Facebook is a given for florists and Instagram, with its highly visual style, is a natural fit for the industry, but Twitter? That can be a harder...
Members Save 10% on Crystal Media’s Live Facebook Training Program
Having a hard time keeping up with Facebook? You're not alone. That's why the Society of American Florists partners with Crystal Vilkaitis, a retail...