Judging from springtime holiday sales and early indicators for the fall and winter season, consumers are eager to show friends and families the love...
Industry Members Share Christmas Expectations, Design Trends
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Florists Share Strategies on Staying Top of Mind Ahead of Christmas
Buoyed by strong springtime sales and a summer that was busy for many retailers, even without weddings and events, florists are gearing up for...
Learning, Laughter on Tap During ‘Blind Floral Challenge’
In “The Big Flower Fight,” Netflix’s international floral design competition, teams face off in a series of challenges, creating elaborate...
Full Calendar? Flexible Options Available for SAF Reinvention Summit
If you’re not yet registered for the Society of American Florists’ all-virtual Reinvention Summit taking place next week, from July 27-31, don’t...
Preview the Reinvention Summit Program
By now you’ve heard all about the Society of American Florists’ first ever all-virtual Reinvention Summit taking place July 27-31. SAF recently...
Financial Pro Outlines PPP Next Steps
Securing a Payment Protection Program loan was hard enough for small-business owners — now another challenge lies ahead: Ensuring you are following...
SAF Unveils Virtual July Summit, Cancels 2020 Convention
The Society of American Florists will hold a virtual summit next month centered on reinvention and dedicated to helping floral industry members...
Florists Talk Social Media Tips, Marketing Messages
You made it through the spring holidays — now, what’s your plan for driving sales through the dog days of summer? Next week, as part of its Reignite...
Event Pro Shares Secrets of ‘Stress-Free’ Weddings
According to The Knot’s Real Weddings Survey, the average American couple will spend almost $34,000 on their big day, allotting about $2,400 to...
Texas A&M Researcher Seeks Input for Study on Floral Industry Education, Careers
Creating and maintaining a reliable workforce is a major challenge with which floral industry pros from all segments are wrestling: A recent Society...
Confused About Delivery Costs? Longtime Industry CPA Can Help
Delivery is a key service that retail florists offer. It’s something that sets your business apart from other brick-and-mortar businesses and makes...
Convention Handouts: Your ‘Cheat Sheets’ for Top-Notch Education
During SAF Amelia Island 2019 in September, 60 expert speakers and panelists came together in 44 educational sessions and events on targeted issues...
Floral Industry Veteran Sheds Light on Common Economic Mistakes
The U.S. economy is strong now — but how do you prep for what the future will bring? That’s a question on the minds of many floral industry business...
Florists Look to Outstanding Varieties to Fast-Track Training
Florists looking to stand apart from competitors who treat floral gifts like commodities have a powerful resource available to them next month: The...
Go Deep at SAF Amelia Island’s Next Level Idea Exchange
SAF Amelia Island 2019, the Society of American Florists’ 135th annual convention, consists of dozens of educational programs leading up to the...