Talk about instant inspiration and return on investment. Two days after attending the Society of American Florists’ 1-Day Profit Blast in St. Louis,...
Terrarium Bar? Check. Profit Blast Packs Immediate Inspiration
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Free WebBlast on ‘The Economic Effects of Trumponomics’
What is going on with the economy, and how can I position my floral business accordingly? Is...
Learn the Art of Floral Couture in Palm Beach
These days, the list of celebrities who embrace body flowers is ridiculously long. Keira Knightley, Jennifer Lawrence and Kirsten Dunst are among...
Look Out St. Louis, Here Comes SAF’s 1-Day Profit Blast
With high temperatures expected to reach 102 degrees Fahrenheit in St. Louis, Missouri this Saturday, July 22, florists there can beat the heat and...
Palm Beach Offers Chance to Showcase and Check Out New Products
One way to stand out against local competitors and national companies such as Amazon: Stock the kind of goods customers just can’t get everywhere....
Free WebBlast: Pricing for a Bigger Piece of the Pie
The grass is always greener on the other side of the fence. Florists who cater to a less affluent customer base envy uptown competitors with their...
Members Save 10% on Crystal Media’s Live Facebook Training
Facebook is one of the best social media platforms a business owner can use to build their business. But with constant changes and updates, it feels...
Find Your Hidden Profits in St. Louis
Even the most resourceful and bottom-line oriented retailers likely have a goldmine of unrealized profit — buried in their costs, said retail floral...
‘Hungry to Learn’ Entrepreneurs Set Their Sights on Palm Beach
The countdown is on for the Society of American Florists’ 133rd annual convention, Sept. 6-9, at The Breakers in Palm Beach, Florida — four days...
Free Social Media Training for SAF Members
Social media is crucial to business success. That’s why the Society of American Florists has arranged a special social media training opportunity...
SAF Convention to Cover Staffing from All Angles
Despite an apparent epidemic of college graduates struggling to find a job and Americans’ growing appetite for plant-based movements, including...
Travel Grant Created for Arizona Retail Florists
The American Floral Endowment (AFE) has announced a new travel grant for retail florists in Arizona to pursue floral industry educational or design...
Customer Service Guru Marks 20 Years
When Tim Huckabee started his sales and customer service training company in June 1997, flower shops with web sites were considered tech-savvy and...
To Capture Millennial Customers, Think Small
The “new” American Dream for millennials: a small — sometimes really small — house. According to a 2015 survey by the National Association of Home...
Members Save $50 on IFE Registration, Meet SAF Staff
Headed to the International Floriculture Expo (IFE)? Members of the Society of American Florists receive a special discount off IFE registration and...