Mother’s Day requires all hands on deck. That’s why the Society of American Florists is bringing in four experts to address the hot spots flower...
Free WebBlast to Prep Retailers for Mother’s Day
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Are You Leaving Money on the Design Bench?
Cost of goods sold and labor are two controllable expenses that can make or break your floral shop. Buying right and using the correct markup are...
New York Florist Hosts Design Class to Pique Interest in Easter Flowers
Despite the existence of a flower called an “Easter lily,” the spring holiday has not been the boon to florists that it once was. In 2015, the last...
SAF to Bring 1-Day Profit Blast to Philadelphia
The next stop on the Society of American Florists’ 1-Day Profit Blast road show is less than a 25-minute drive from the Liberty Bell in the...
Sustainable Design Among Five Trends Slated for 1-Day Profit Blast
How do you design and market in a way that appeals to the sustainability-oriented consumer? How should the personalization mandate – “made for me” –...
Social Media Expert to Share ‘Secrets’ of Social Media Reach
You post consistently to your social media pages. You add photos, videos and then — nothing. A few comments, maybe a few likes or shares, and a big...
Bring the Team to 1-Day Profit Blast in Philadelphia
SAF’s 1-Day Profit Blast in Philadelphia, sponsored by DVFlora on Saturday, March 25, packs design, sales, technology and management education into...
Last Call for PFCI Applications and Tommy Bright Award Nominations
Who taught you everything you know about flowers and floral design? Who do you revere most as a floral educator? Who in the industry inspires you...
Free WebBlast to Reveal 5 Steps to Profitable Weddings and Events
As a wedding and event florist, you're constantly bombarded with opportunities to make more revenue. But if your profits are not growing in tandem...
Dozens Gather to Learn and Network in Columbus
Seventy-five floral industry members came together on November 6 in Columbus, Ohio, to learn how to make parties more profitable, unearth “hidden”...
Inspirational Messages from Floral Industry Members Resonate in Complex Times
Back in September during SAF Maui 2016, the Society of American Florists’ annual convention, six floral industry members shared stories on the theme...
New Ideas in Sales, Tech, Profits and Service Draw 90 to SAF 1-Day Profit Blast in Denver
Ninety floral industry members gathered in Denver on October 23 for the latest round of the Society of American Florists’ info-packed 1-Day Profit...
Look Out Denver and Columbus, Here Comes SAF’s 1-Day Profit Blast
Looking for a dose of profit-boosting ideas before the holidays kick into high gear? SAF is bringing its popular 1-Day Profit Blast to two markets...
SAF Maui 2016 Draws Dozens of First-Time Attendees
When SAF Maui 2016 kicks off today, the gathering will include about 85 first-time attendees to the Society of American Florists’ annual...
Business Botox Pumps Youthful Energy into Your Business at SAF Maui 2016
Feel like your business has lost its edge? Take risks to stay relevant and gain the edge over your competition. Brad Denham will share how he and...