https://vimeo.com/932976043?share=copy How will the results of the election impact the floral industry? How does an increase in housing correlate to...
What Does an Election Year Mean for Floral Sales?
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SAF Elects New Board, Council Members
Members of the Society of American Florists elected three new members to the association’s Board of Directors, as well as nine members to positions...
SAFPAC Promotes The Floral Industry
The Society of American Florists Political Action Committee (SAFPAC) is the power behind the advocacy punch of SAF. SAFPAC not only helps elect...
Patriotic Promotion Drives Foot Traffic, Online Engagement
 The midterm elections served as a marketing muse for several florists around the country. Scotts Flowers in New York City was among those offering...
Midterm Elections May Dramatically Shift Washington — or Not
Americans will go to the polls on November 6 and decide who will control the House and Senate. In 2016 conventional wisdom took a beating when...
SAF Appoints Six Leaders to Chair Councils
The Society of American Florists appointed six members from its Board of Directors to serve as chairmen on its segment Councils and Joint Councils,...
What’s Ahead for the Floral Industry in a Trump Administration?
The election of Donald Trump and Republican majorities in the House and Senate signals change in Washington. That much is certain. What’s unclear is...
Business Owners Deal with Drama of Presidential Politics
Make America Great Again! I’m with her! Feel the Bern. … If it seems like this year’s presidential election is seeping into everything, including...