Are your sales reps truly listening to customers to find opportunities to personalize orders and earn your business more revenue? The Flower...
Flower Sale or Fail? Florist Fumbles Sweet Sixteen Order
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employees
A Secret ‘Superpower’ to Boost Employee Engagement
An empathetic leader can boost morale, engagement and productivity. The biggest motivation behind employee engagement and innovation isn’t salary,...
ISO: The Industry’s Future Leaders
Did you experience another chaotic Valentine’s Day with too few hands on deck? Has hiring been an ongoing struggle that keeps you up at night?...
Pendulum Swings Back on Independent Contractor Rules
If you have independent contractors on your payroll, it soon might be easier for those workers to claim “employee” status — and the benefits, such...
Floral Industry Members Prep for a Disjointed Fall
Floral industry members around the country — and across segments — are gearing up for a fall season that feels different and more challenging than...
Three New Team Members Join SAF
The Society of American Florists has added three new team members to its staff — including a longtime florist with deep experience in the...
Potential Pitfalls in Independent Contractor Classification
Many businesses have chosen to classify some on their payrolls as “independent contractors” instead of traditional employees. The distinction is...
Hiring for Christmas? Give Boomers a Chance
Like many others in the industry, Georgianne Vinicombe has struggled to find positive, dependable employees for her business. She has had three new...
Wanted: Longtime Team Members Ready to Adapt to Changes
Manuel Sotelo joined Dramm & Echter in Encinitas, California, almost 30 years ago. He started out processing orders and cutting lilies and...
How to Cut Summer Labor Costs Right
Here’s a question florists ask Derrick Myers, CPA, CFP, all the time: How can I cut my labor during the slow summer and still keep my employees for...
Off the Clock and On Their Smartphones
According to the Pew Research Center, 77 percent of Americans own a smartphone. Among those millions of people essentially carting around a...
Business Owners Deal with Drama of Presidential Politics
Make America Great Again! I’m with her! Feel the Bern. … If it seems like this year’s presidential election is seeping into everything, including...
Industry Gathers to Tackle Dearth of Qualified Job Applicants
Employers from across industries are having a tough time finding and keeping good talent, according to a new report from the Society for Human...
Give Thanks For Your Staff
In the spirit of Thanksgiving, take a few minutes to thank the employees who help make your dream a reality. Before you break for the long weekend,...
Be Careful How You Classify Workers
What exactly is an independent contractor? The government's new interpretation has several ramifications for floral business owners. The U.S....