events Archives

Sylvia Cup to Test 13 Designers with Surprise Theme

September 14, 2016 | Events, Floral Industry News

Next weekend, some of the floral industry’s top designers will go head to head, and flower to flower, in a highly anticipated live competition...

Petal It Forward Prep: Print Flower Cards or Stickers

September 8, 2016 | Events, Marketing, Public Relations, Social Media, Uncategorized

The Society of American Florists is at it again, tapping into the popularity of random acts of kindness with its public relations campaign, "Petal...

Missing Your Motivational Mojo? Find it at SAF Maui 2016

August 11, 2016 | Events & Education, Floral Industry News, Human Resources, Operations, Sales

Is your sales team stuck in the same-old, same-old? Are you struggling to motivate people to increase average transactions and go after bigger...

See the Best Crops in Outstanding Varieties Exhibit

July 28, 2016 | Events, Events & Education, Floral Industry News

Florists who want to add a dash of something new to their design room and coolers will soon have the chance to review more than 5,000 stems of the...

Back to School at the College of Cool

July 28, 2016 | Events & Education, Floral Industry News

Get ready for a crash course in the hottest products on the market as the wacky professors from Professional Floral Communicators – International...

Plan Your Oct. 19 Petal It Forward Event Now

July 15, 2016 | Business Builder, Marketing, Public Relations, Social Media

Want to position your business as a positive force in your community, make consumers feel good about you — and give a morale boost to employees at...

Upsell Your Next Wedding with Flower-Centric Trends

June 25, 2016 | Business Builder, Events, Weddings

If you’re looking to shake up your wedding business this summer — and find some new opportunities for additional transactions and upsells — take...

Speakers to Swap Strategies at AIFD National Symposium

June 20, 2016 | Business Builder, Events, Events & Education

Do you love talking about flowers and floral design? Do you present programs to garden clubs or other professionals? Come talk shop with experts...

Sparks Peddles ‘Petal it Forward’ in Chicago

June 20, 2016 | Events & Education, Marketing, Public Relations, Social Media

SAF Vice President of Marketing Jennifer Sparks will discuss Petal It Forward during the International Floriculture Expo in Chicago. Her educational...

2016 Petal It Forward Date Set for October 19: SAF Seeks Industry Participation

June 8, 2016 | Floral Industry News, Marketing, Public Relations, Public Relations, Social Media, Trends

Get ready to feel and share some serious flower love this fall. The Society of American Florists’ 2015 Petal It Forward campaign was a big success,...

Petal It Forward and Save $50 on IFE Registration

April 21, 2016 | Business Builder, Events & Education, Floral Industry News, Marketing, Member Benefits, Public Relations, Social Media

Last October, SAF capitalized on popular pay-it-forward initiatives with Petal It Forward, a public relations campaign to randomly give two bouquets...