When it comes to prom, volume is the name of the game. To maximize efficiency and profit potential, one Indianapolis florist has developed a system:...
Prom Kits Increase Productivity
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events
Despite Wintery Blast, Philly Flower Show Attracts Thousands of Visitors
The show must go on. Despite a nor’easter that pummeled Philly and neighboring towns in snow and heavy winds, the 2018 Philadelphia Flower Show drew...
Florists Cash in on Couples Ready to Spend Big on Weddings
Like millions of Americans, Amanda Allen sets New Year’s resolutions. Unlike the masses, she actually enjoys hers. Rather than committing to...
Major Garrett, Rep. Jimmy Panetta Tapped for CAD
The Society of American Florists added a high-profile political TV news reporter and one of the floral industry’s biggest advocates in Congress to...
CBS News Chief White House Correspondent to Share Insider’s View at CAD
Viewers of CBS News broadcasts and "Face The Nation" will recognize the new speaker added to the lineup at the Society of American Florists’ 38th...
Florists Leave Omaha With Renewed Energy, Actionable Tips
Eager to start 2018 on a high note, 121 floral industry members gathered in Omaha, Nebraska, on January 14 for the latest installment in SAF’s...
Profit Blast Heads to the Heartland
Ready to hit the ground running in 2018? For a jolt of energy and education, join your peers and some of the brightest minds in the industry on...
Nominations Welcome for 2018 SAF Awards
While the 45th Annual American Music Awards ceremony celebrated the latest and greatest talents of the contemporary music scene on Nov. 19, the...
AFE Promotes Video Contest and Giving Tuesday
Want to win $4,000? (Who doesn’t?) Floral industry members and their customers still have time to create a short video that plays up their love of...
In Louisville, Florists Talk Millennials, Events, Facebook — and One Customer Question to Nix
Connecting with millennials and down-sizing boomers. Running events more profitably. Increasing average orders. Finally (finally!) getting a handle...
Rome-Inspired Flower Festival Planned for California
A new flower festival this spring in Ventura County, California, will celebrate the history of ancient Rome’s Festival of Flowers, while delivering...
Attract Millennials with Smaller Designs at 1-Day Profit Blast
Here’s a trend you’ve probably heard something about already: Most millennials aren’t dreaming of or investing in McMansions. (Maybe in the pages of...
Got Petal It Forward Video? Check out AFE’s New Contest
Did you capture footage of smiling happy people giving and receiving flowers during your Oct. 11 Petal It Forward event? It could lead you to some...
Petal It Forward Participants Recount Stories of Delight, Surprise and Comfort
Tears of joy. Messages of thanks. Communities filled with flowers. These are just some of the stories coming in — and still being shared on social...
Florists in All 50 States Plan Local Events for Petal It Forward
North Dakota has joined the ranks of states participating in the Society of American Florists’ 2017 Petal It Forward, officially making the effort...