Frosty weather in December feels festive and fun for the month’s holidays. Flurries in late April? Not so much. Millions of Americans are shivering...
Warm Customers’ Spirits With Tropical Designs
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Exotic Flowers
Boston Florist Uses the Force (Glow-in-the-Dark Roses) to Engage Community
Tying in to the much-anticipated release of “The Last Jedi,” the latest episode in the “Star Wars” franchise, one Beantown flower shop is selling...
How to Pull from the Big Screen for Your Social Media Pages
When Suzie Canale went to see the steamy “Fifty Shades Darker,” she couldn’t take her eyes off the movie’s flowers. That’s not a euphemism. In a...
Boston Shop Ditches ‘Can I Help You?’ for ‘Go Pats!’
In Boston, Rick Canale has found a new way to solve the ongoing challenge of helping staff members connect quickly with customers in an authentic...
Extra Touches for Better First Impressions — and Sales
What does a shoe shine have to do with your sales team? A lot more than you might think, says Rick Canale of Exotic Flowers in Boston. In a blog...