Following a more than 30-year-tenure with the Society of American Florists — most notably as editor-in-chief of Floral Management and SAF’s online...
Kate Penn Spells Out SAF Vision in Facebook Live Video
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Facebook Live
SAF Live: Kicking it Off with Kate Penn, SAF CEO
Dear SAF Members, After six months as SAF's CEO, I have all kinds of thoughts to share — about SAF and our vision for how we can help you, our...
Craving More Reaction on Facebook? Go Live.
Here’s a scenario that might feel familiar: You come up with a great promotion or new holiday design, create a cute photo, write a snappy caption...
Use Facebook Live to Generate Sales, Connect with Customers
Late last month, Sally Kobylinski of InBloom Florist in Orlando tried out a new social media tool: Facebook Live. Kobylinski was tempted to try Live...