Prompted by criticism and concern over the evolution of Facebook, from social network to perhaps unintended monolith of modern culture, Facebook CEO...
Facebook’s Latest Algorithm Change — And How to Beat It
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How to Benchmark Social
The beauty of social media marketing: it provides you with a lot of data. The challenge of evaluating social media marketing: knowing what to do...
Philadelphia Florist Plays Host to ‘Undercover’ Politician
When a local politician in the Philadelphia area wanted to connect with his constituents, he turned to a longtime family florist. Councilman...
Craving More Reaction on Facebook? Go Live.
Here’s a scenario that might feel familiar: You come up with a great promotion or new holiday design, create a cute photo, write a snappy caption...
Florists in All 50 States Plan Local Events for Petal It Forward
North Dakota has joined the ranks of states participating in the Society of American Florists’ 2017 Petal It Forward, officially making the effort...
Amplify the Buzz: Support the Petal It Forward Thunderclap
Raising consumer awareness about the benefits of flowers is the goal of Petal It Forward, and the Society of American Florists makes it easy for the...
Petal It Forward Prep: Remind Media and Prepare Messages
Now is the time to send local reporters a Media Advisory about your Petal It Forward event. SAF provides a sample Petal It Forward Media Advisory to...
Petal It Forward Prep: Media Outreach
#PetalItForward Prep: Media Outreach Posted by Society of American Florists on Tuesday, September 26, 2017
Florists Share Tips for Petaling it Forward
Taking part in the Society of American Florists Petal It Forward event on Oct. 11? (We hope so!) Here’s a quick tip to keep in mind: When handing...
Florists in 44 States Plan to ‘Petal It Forward’ on Oct. 11
Florists in 181 cities in 44 states, plus Washington, D.C., and Canada, have so far told the Society of American Florists of plans to hold Petal It...
Steal This Doughnut Shop’s Sweet Social Moves
Since opening in late May, Five-O Donut Co. in Sarasota, Florida has been the go-to spot for locals craving a sugar fix. The gourmet doughnut shop...
Petal It Forward Prep: Recruit Volunteers
From processing flowers and assembling bouquets to attaching stickers or cards and representing your shop as “Happiness Ambassadors,” having a few...
Promote “Happiness Delivered” with New Graphics
Rutgers University research shows flowers create instant delight and have a long-term positive effect on moods. The Society of American Florists’...
Facebook Post Sends a Message: Buy Your Guy Some Flowers
Buy flowers for your wife? No brainer. Buy flowers for your hubby? Hmmm… That gender divide is an outdated misconception among customers, according...
Petal It Forward Scores More than 130 Million Impressions
A feel-good PR campaign from SAF has exposed people to positive messages about flowers and flower-giving more than 131 million times. Just two weeks...