Industry veteran, author, and motivational speaker Barry Gottlieb partnered with SAF to bring SAF members a free course about personal growth. The...
Put Your Well-Being First With SAF’s New Personal Growth Courses
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floral education hub
Get Ready for the Wedding Rush
Are you ready for the wedding rush? Save time on wedding design training and get guidance on what a polished, up to date and ironclad contract...
Create Design Recipes for Success
Do you want to eliminate guesswork for the design and sales team, ensure uniformity in arrangements, and build profit into every design? A new...
Price Designs for Profitability
There was a time when Sherry Grimes-Jenkins sometimes lost money trying to build beautiful floral arrangements. She would get a $100 order and...
Attract — and Retain — Top Talent
Having trouble finding workers? Struggling to onboard new employees? In a series of three courses for the Society of American Florists, human...
Get Ahead on Holiday Prep
The holiday season is quickly approaching and the Society of American Florists has a Holiday Planning Package with resources to help boost sales....
Step Up Sympathy Sales
Almost no one wants a funeral devoid of flowers, and sympathy flowers provide florists an opportunity to serve families at significant times in...
Can You Pay Well and Be Profitable?
Do you want to pay your employees a competitive wage, but can’t find the wiggle room in your profit margins? Are you interested in performance-based...
4 Resources to Implement Sustainable Practices
Sustainability is on everyone’s mind, but navigating sustainability standards and practices can feel overwhelming. The Society of American Florists’...
Optimize Your SEO Before Mother’s Day
With Mother’s Day coming up, it’s a good time to make sure customers can find you online. The best way to do it? Optimize your SEO. In a course on...