Installing living walls is one of many plant services that Interior Plantscape of Wisconsin offers. The Appleton, Wisconsin business and others use...
Family Flowers designers check inventory daily to make sure product offerings — from sympathy or everyday designs — cut waste and add value. Photo...
Finances aren’t easy to navigate, especially in a busy flower shop. In the September/October issue of Floral Management, Paul Goodman, AAF, PFCI,...
Are your sales reps truly listening to customers to find opportunities to personalize orders and earn your business more revenue? The Flower...
Some of the roses being delivered for Valentine’s Day (and year-round) come with a sweet story — a story of sustainability that starts with the soil...
Will demand for fresh flowers pick up this year? Will inflation continue to slow? What will freight cost? Charlie Hall, Ph.D., the Ellison Chair in...
Delivering the perfect Valentine's Day bouquet involves yearlong orchestration of dozens of entities and meticulous planning to ensure millions of...
Good leadership is so much more than merely logging record profits when times are good. It’s also about showing up, keeping your door open, setting...
Only 13 percent of family-owned businesses make it to the third generation, according to the SC Johnson College of Business at Cornell University —...
It takes time to create an original design, photograph it, write compelling copy — and then post it online. Finding your work on another florist’s...
A trendy design is nothing without fresh flowers that have been properly cared for so the end customer can enjoy them for up to a week. And many...
Earlier this year, Floral Management editors sought nominations for individuals who have identified emerging needs of the industry and demonstrated...
The average conversion rate across e-commerce sites is a paltry 2%. So how do online retailers turn the many browsers into buyers? By implementing...
With the sales boom from the pandemic in the rear view mirror, this holiday season is likely to bring back some old challenges as well as some new...
Dreaming of a profitable Christmas but feeling uncertain about pulling it off? In the September/October issue of Floral Management, contributing...