There’s a world of beautiful fresh product to choose from — but getting to know different farms and suppliers can be a challenge. The latest issue...
Find Suppliers with SAF’s 2023 Fresh Product Buyer’s Guide
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Floral Management
How the ‘Art and Science’ of Breeding Affects Availability
Given the high demand of ‘Toffee’, a caramel-colored rose perfect for so many brides’ dusty-neutral palettes, many florists may wait weeks to get...
Grow Your Brand With Influencers
Want to greatly increase your brand’s reach? Consider partnering with an influencer. Though not necessarily household names, these social media...
Focus Marketing on Loyal Customers to Maximize ROI
Are you hyper-focused on attracting new customers? If so, you may be neglecting a better source of revenue: repeat customers. Returning customers...
Tips for Sourcing Plants
Many trends come and go, but the plant craze, several years old, is holding steady as Americans recognize houseplants’ calming qualities. It...
Increase Sales Through Social Media Marketplaces
Gone are the days when Facebook and Instagram consisted primarily of family and food photos. Now, among other things, they are convenient places to...
Reach New Customers With These E-Commerce Trends
E-commerce has been on the rise for nearly two decades, with an absolute explosion in 2020 when COVID-19 forced much of the world’s population to...
5 Must Reads for Floral Business Leaders
Constant learning is the key to success for George Vélez, who heads up software implementation and customer/employee onboarding at Komet Sales in...
Long-Live Dahlias! Tips for Longer Vase Life
Dig dahlias, but dislike their brief vase life? John Dole, Ph.D., has spent more than 20 years in floriculture research and has learned that the...
Tech Designed to Help You Level Up
Ready to save time and money by streamlining your operations with the latest technology? The Society of American Florists’ learning hub,...
Measure Designer Productivity To Determine Wages
Your designers are likely your most skilled (and highly compensated) workers. You need to put their time to good use. In the latest issue of Floral...
Wedding Work: Double Down or Scale Back?
More than 2.6 million weddings are expected this year — the most since 1984 — according to The Knot, whose research anticipates similar numbers in...
Ramped Up Your Marketing? Apply for SAF’s Marketer of the Year Award
A wholesaler who developed a marketing campaign to encourage consumers to buy from local florists. A grower who thrust proteas into the national...
Profit Margins Suffering? Here’s How Savvy Event Florists Stay Profitable
The past two years have seriously challenged event florists — first with mass cancellations and the (often multiple) reschedule shuffle, followed by...
Ocean Freight Helps Meet Demand
According to a National Retail Federation survey, 72 percent of consumers intend to buy Mom flowers this weekend, representing approximately $2.9...