In any business, it can be easy to ride the current and focus on today’s profits. But to ensure any industry can endure, business owners have to be...
Industry Innovations Build a Sustainable Future
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Floral Management
Floriculture Sustainability Initiative Drives Global Change
When it comes to navigating sustainability standards and practices in the floral industry, it’s easy to feel like a small sprout in a big garden. In...
How to Identify and Source Sustainably Grown Flowers
You want to offer your customers sustainably grown flowers. How do you go about it? In the latest issue of Floral Management, contributing author...
Save Time and Boost Business with Email Automation
Between juggling supply chain and staffing issues and the daily logistical challenges of selling a perishable product, many floral professionals...
Boost Productivity with a Bonus Program
Labor continues to be one of the floral industry’s toughest challenges. Shop owners around the country are learning to do more with fewer workers....
Supermarket Floral Growth Tightens Supply
There have been several factors affecting the floral supply chain in the past two years, from labor shortages to extreme weather. One reason...
Website ‘Musts’ for 2022
Your website is one of your most valuable sales tools. It’s how people find you, get a sense of your style, and place an order at any hour of the...
4 Tips to Recruit and Retain
When an employee unexpectedly gives notice, you might feel sucker punched. Alas, this unwanted surprise is quite common, as owners and managers...
Find Your Digital Home for Captivating Content
Facebook, Instagram, Twitter, TikTok, YouTube, Snapchat, LinkedIn, Clubhouse, Nextdoor — these only represent a fraction of the dizzying number of...
How the Pandemic Drove Change in the Floral Industry
For all the challenges that have come from the pandemic, it has also helped drive positive change in the floral industry, proving that adaptable...
Floral Trends to Embrace in 2022
Floral style preferences vary geographically and demographically; still, there are several universal trends in the industry that have come to be in...
Calculate Prices to Protect Profit Margins
You’ve no doubt noticed a significant increase in your cost of goods sold. Reduced product availability and rising freight prices have wreaked havoc...
Add Visual Interest and Perceived Value with Proteas
Need inspiration to jazz up your designs this winter? Consider proteas. Native to South Africa, this family of flowering plants has 73 genera and...
Control Fresh Product and Labor Costs
As the past two years have repeatedly proven, you cannot predict or dictate global events. But florists who’ve withstood the pandemic and its ripple...
Pandemic Ingenuity Boosts Sales
The pandemic brought with it different challenges for floral professionals from coast to coast. Florists — resilient, resourceful, and flexible —...